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USA Today

September 18th, 2000

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Knowing the score doesn't stop fans' fervor

Games sites clicking

Internet traffic has increased with the start of the Olympics at the official Web sites.

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Will getting event results on the Net as many as 24 hours before actually viewing the event on television ruin the magic of the games?

Or is there an Olympic aura that transcends cyberspace?

An initial impression: The Web could tease you, the viewer, into watching the telecasts.

My first Olympic moment came just before 1 p.m. ET Thursday, when an e-mail arrived from NBC's Olympic Web site telling me that the U.S. women's soccer team had beaten Norway 2-0.

I clicked the link in the e-mail and, transported to the home page (nbcolympics.com), came to a well-crafted photo story of the team's burden of repeating as Olympic champs and star Mia Hamm's personal goal to improve upon her one-goal performance in the 1996 Games. Photos showed the team celebrating after Hamm scored the second goal. Other top sports sites also reported scores immediately.

NBC Sports chairman Dick Ebersol considers the Web site, a joint project with Quokka Sports, as a way to " really add another layer to NBC's comprehensive coverage," says Tom Newell, general manager of NBC/Quokka Ventures.

Later that night I watched some, but not all, of the soccer match on MSNBC. Would I have stayed totally tuned in if I hadn't known the score? Possibly, but I'm not a gung-ho soccer fan and after awhile may have surfed over to a baseball game or grabbed the new Tom Clancy novel.

Nonetheless, if you are like many sports fans, your periodic love affair with the Olympics is heating up.

Typical sports junkies subsist on a seasonal parade of mainstream games such as baseball, basketball, football and, for some, auto racing, soccer, hockey, tennis, golf and boxing (don't even talk to me about pro wrestling).

Normally, gymnastics, track and field or weightlifting won't make us skip a channel-surfing beat, although I will admit to occasionally lingering when I happen upon women's beach volleyball.

But when Olympics frenzy hits, we cheer and tear up at performances and stories from athletes such as Kerri Strug, Mary Decker and, during the Winter Olympics, Dan Jansen and the U.S. hockey teams (men's in 1980 and women's in 1998.)

In the past, watching the games on TV has created a national experience that is unparalleled. It happens in other countries, too.

One of my vivid memories of covering the 1998 Winter Games involved watching the climax of the 120-meter ski jump with some locals. Tension filled the air as the athletes made their final jumps. The sport is a favorite of the Japanese and, as hosts, they felt tremendous pressure to perform.

Americans celebrated and sighed in relief with fans as their countrymen, Kazuyoshi Funaki and Mashahiko Harada, landed jumps that won them gold and bronze medals, respectively.

It is such moments that make the Games such a special happening. Will the coverage on the Internet add or detract from this summer's Olympic experience?

Even though the results had been reported, I watched a videotape of the women's triathlon early Sunday morning after returning from a dinner party. No one at the party asked to have the TV turned on, by the way.

I grimaced at a crash during the bicycle portion of the race and was moved by the grit shown as they approached the finish line.

As more medals are on the line how will fans behave? For some, that competition may prove just as compelling as the Games themselves.

"This is a battle between old and new media," says Allen Weiner of Neilsen/NetRatings, which is tracking global Web traffic to Olympic- related sites. "We're interested to see where people will go for their information about the Olympics."

Time is on my side?

This time difference -- the 15-hour difference between Sydney time and Eastern time -- is really a pain. E-mail services are offering help, but even they can't always get it right.

Early last week, I signed up for the NBC Olympics site's Insider e- mail service, which lets you choose sports you are interested in and get a daily alert.

My first delivery came last Tuesday and confused me even more. It said that the U.S. men's soccer team was scheduled to play the Czech Republic at 5 p.m. ET Tuesday. So I clicked on the link to the events schedule just to help me get accustomed to the time shift.

NBC's schedule said that the men played at 8 p.m. Sydney time Wednesday, which -- I did the math on this three times -- is actually 5 a.m. ET Wednesday.

A Quokka spokesperson had heard of no complaints and there have been no new errors in successive Insider e-mails, which are actually being delivered for NBC by Mountain View, Calif.-based Annuncio Software.

IBM's olympics.com site also offers an e-mail newsletter. It is distributed by Lifeminders, a Reston, Va.-based company that sends reminders for birthdays, engagements and other important dates. The daily e-mail includes brief details about top stories and Web links to more on the site, plus scores, results and other updates on favorite sports.